What should Archos do?
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Author:  Mandopicker101 [ Sun Mar 31, 2013 10:14 am ]
Post subject:  Re: What should Archos do?

Having been an Archos watcher for a while now, I think they need to focus on a smaller, clearly differentiated range of products using common platforms (eg Allwinner, Rockchip, TI...) and specs. The G9 series failed to reach JB owing to a crazy fragmentation of hardware setups. Archos is turning into Nokia with a crazy slew of devices.

So. There needs to be Flagship, Prosumer/mid range and entry. Arnova could fill in as the entry range. I'd merge the best of the Platinum range with the Gen series as the flagship. A mid range device could contain one or two flagship features and entry level should be basic but not plasticky cheapness. Put out two sizes in each category. Choose and stick with a common processor platform in each family.

Finally, double down on QC, fit and finish and develop an Archos design opposed to white slab tablets with alu backs. There must be some bright young things in French universities looking for their first design break.

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